A recent Federal Trade Commission study found that over 72% of all home buyers nationwide mistakenly believed they were being represented by the agent who was showing them homes. As an outcome of this study, Real Estate License Law officials from all 50 states recognized the need for public awareness of buyer representation.

Consequently, disclosure laws requiring agents to specifically disclose exactly who they are representing are being passed all over the country. In 1989, The National Association of Realtors for the first time began requiring all REALTORS® to advise buyers who they represent in each transaction.